PREREQUISITES:

1-DAY HANDS-ON TRAINING COST: $500.00

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4-DAY WORKSHOP FOR THE NON-DESIGNER WITH THE ADOBE CREATIVE SUITE COST: $1750

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NEED TO KNOW WEB DESIGN? CHECK OUT OUR NON-DESIGNER'S WEB DESIGN WORKSHOP WITH ADOBE MUSE!

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708-655-8507

Design Basics for the Non-Designer

Creating an effective page design is not simply a matter of knowing the software. We can help you improve the quality of your designs and help you better communicate your message with this overview of graphic design and its fundamental principles. Goals for this class are to learn to create visual interest, use contrast to lead the viewer's experience, improve readability, and keep information organized and ordered for best results.

This class may be taken as a 1-day stand alone class or as part of our larger 4-day Workshop for the Non-Designer program that covers the fundamentals of Adobe Illustrator, Adobe Photoshop, Adobe InDesign, and Design Fundamentals.

Understanding the Purpose of Design

capturing viewer interest

grouping information to create order and hierarchy

leading the viewer through a page visually

tying it all  together

maintaining a planned appearance

Elements and Principles of Design

using line, shape, color, type, texture, image, and space

understanding contrast, repetition, alignment, and proximity

Using the Design Process

exploring ideas with sketches or thumbnails

refining the best ideas into rough prototypes

finalize your thinking and create a finished design

Exploring Basic Typography

a brief overview of type

working with points and picas

applying design principle to type

avoiding common typesetting errors held over from the typewriter

Giving Voice to your Designs

choosing design elements that create personality

exploring color options based on color theory

choosing typefaces

Avoiding Common Design Mistakes

crowding the margins

competing elements

random page positioning

overuse of gradients and effects

Finding Resources for your Design Work

overview of copyright law

free and low-cost stock photography resources

downloading fonts and glyphs

taking advantage of layout templates

getting color help from the kuler community

finding paper

Partnering with a Printer

understanding 4-color process printing

offset vs digital printing

asking the pros when you don't yet know